One point that it is wise to focus on when considering developing and refining top level business development strategies is that…… The Integration Of The Digital Marketing Activities Into That Of The Top Level Business Development Plans Are Essential For Success With Any Tactical Activities… It is indeed quite possible for organisations to be taking part in daily social media or online internet marketing activities taking place on a daily basis and for these activities to be shown to be having little [in some cases none at all] effect on key marketing parameters such as…>>> Marketing Funnel Interaction>>> Lead Generation>>> Target MarketingThese are but a few of that which we consider to be business fundamentals and how these key business imperatives dovetail into the core internet marketing activities are fundamentally important to the organisation’s overall marketing activities effectiveness.If the case exists where the top level business strategies have not been clearly defined and there are significant online marketing activities [in terms of social media interaction, paid advertising and content creation and publication for search engine marketing purposes] then the conclusion may be drawn that as a consequence there is no real foundation on which to base the digital marketing activities.In the cases where the business has taken the steps to develop and to base their activities on foundational marketing planning then in these circumstances – these plans can be used to serve as a basis on which to base the digital marketing; search engine and social media activities upon.Main point being – We Cannot Forget The Marketing within the “Digital Marketing” phrase. With so many daily activities that can be executed such as…

micro blogging

email marketing

blogging

guiding prospects through specific marketing funnels

video marketing

keyword analysis

… more and more the higher up the organisation that ‘over the internet’ marketing is visited then the great effect will be seen in terms of product / service awareness; increase in brand equity which culminate in revenue generation.With so many digital marketing tools out there that the digital marketing professional can make use for customer interaction, brand development and product / service promotion and; with the ‘noise level apparently increasing on a weekly basis,the case for increased focus on the integration of digital marketing with core business development planning must be highlighted.Taking this one step further by factoring in search engine and social media marketing at the strategic business phase will ensure that the online marketing implementation serves the company to maximum effect.

If you haven’t used the magic of SEO content writing for website promotion, you won’t know what you’ve been missing till you’ve tried this cheap and best website SEO technique that is easy to implement, requires a one-time investment and gives back long-term SEO results!To make your business grow, consider writing original, high quality SEO articles with your target market in mind and distribute these in large quantities (100 article packs) to the top article directories, forums and niche blogs in your business sector in order to drive huge targeted traffic to your website.However, if you are not confident of your writing skills, short on time or lack knowledge of writing SEO content, you can always hire a professional SEO writer to take care of your website promotion efforts on a long-term basis. The reason why you need to consider developing SEO content on a regular basis is because the era of one-page sites is well and truly over. With Google clearly preferring quality content over keyword-stuffing, as was once seen on text-only mini-sites, it is now time to build quality websites with great SEO content.But, having quality content on your website doesn’t mean you need to go broke!By applying smart website promotion methods that are affordable, ethical and effective, like SEO article writing, linking to sites with high PR (page rank) on major search engines, and tying in the most popular and relevant keywords used in your SEO article marketing campaign with the content placed on your website, you can achieve cheap website SEO goals in less than 6 months!With most people searching on the net for services and information, it makes good business sense to utilize the reach of traffic search engines, which can get you massive relevant website traffic – for free!Additionally, the results you receive from your SEO writing and marketing campaign, via the search engines, are longer-lasting as compared to any you will receive from expensive PPC (pay per click) campaigns, or for that matter, even paid advertising.So, give your web business a boost. Learn and apply these top 5 tips for affordable website promotion using SEO content writing help! 1. Get 100% free traffic with SEO article writing and posting on top PR sites – When you write and submit 100 or 200 original, quality SEO articles revolving around hot keywords best describing your website services or products, you benefit from 200 to 400 high quality, one-way, permanent back-links that you are allowed to place in your articles. Thus, these articles serve as your permanent, online sales agents, driving targeted webtraffic to your website for years to come. Most reputed article directories don’t charge a fee for submissions, so the only investment involved is your one-time payment to an SEO article writing service – unless you write and submit your own articles, to save on costs.2. Get indexed fast on Google, even with new websites, by providing optimized content across different marketing channels – When you provide professionally written, keyword rich website content regularly and integrate the same key terms and phrases into your article marketing campaign, too, Google and other major search engines find it easy to locate your website and crawl it regularly for fresh content updates.3. Accelerate site promotion results with original, quality SEO articles – When you research your target market, get to know the needs of your prospects and the hot keywords for your business, you can formulate original, high-quality articles that are customized for a specific readership. Moreover, with unique, quality content in the articles that you publish to top article directories, you also catch the eye of other online business owners looking for regular content to fill their newsletters, blogs and email lists with. The more useful and unique your SEO articles are, the more likely it is that they will be picked up by several online publishers, increasing website traffic and backlinks to your site from readers of your content, since it is mandatory for anyone picking up your articles from reputed directories to include your website back-link. Thus, with a well-planned article writing and marketing strategy, you increase your site’s SEO value.4. Target volume SEO article writing and submissions to build your reputation fast – When you have 500 articles (or even, 200 articles), to your name in your market niche, you hold more sway as an authority figure to talk about your online business, as compared to some other website owner who has published only 5 to 10 articles in the same category. When a lot of articles with quality information based on your top keyword link back to your website, it builds trust in your readers about your expertise in that field. So, as a savvy Internet business owner, aim for volume SEO article writing and submissions to high-ranking article directories, so you have maximum number of relevant back-links to your website from sites that have already acknowledged you as an expert.5. Order Bulk SEO articles to avail discounted writing rates for cheap website SEO promotion – Most professional SEO article writers have special discounted writing rates for bulk article writing. So, once you have your keyword lists and article writing budget in place, contact professional SEO article writers to discuss the possibility of getting discounted writing rates for cheap website promotion. Most professional SEO writers have a lower rate for bulk article writing and some even handle article posting for you, at no extra charge! So, ensure long-term, cheap site promotion results with affordable SEO article writing and submission services.

Deciding to start a business can be one of the most exhilarating decisions you make in your life. We are living in a world wherever everyone wants to make extra money and add to his income. Most people have achieved this by acquiring great business ideas. When one starts up a company, he must be ready to meet competition. It is important to note that you would not need to become rich or popular to succeed in business but have to think smartly. But there are a lot of moving parts and many different elements to consider.10 basic tips essential to start a business successfully.Tip 1: Get inspired and Love your ideaEvery business begins with an idea you may have imagined of opening your own business for years, or motivation may have hit you suddenly. Nevertheless of the source, the first step of starting your own business is coming up with a business idea. And as important as your idea, you must in love with the idea.Tip 2: Do Your Research / learn everything about the businessYou’ve recognized your big idea, now it’s time to balance it with the reality. Are you truly ready to start a business? Answer the questions below and see what you need to prepare yourself for business. For a small business succeed it must fulfill a need, solve a problem or offer something the market wants.You can identify this need in many ways by doing research, focus groups, and even trial and error.As you search the market, some of the questions can be:• Is there a need for your anticipated services or products?
• Who needs it? (Target Costumers)
• Are there other companies offering similar services or products right now?
• How is the competition?
• Can or how will your business fit into the market?Tip 3: Make a Business PlanYou need a business plan in order to make your business idea a reality. If you expect to seek monetary support from an investor or financial organization, a formal written business plan is a must.Even if you don’t need monetary support, a simple business plan can give you precision about what you hope to accomplish and how you plan to do it.In overall, your business plan should summary your business goals and the inspiration behind them, as well as your plan for realization of your goals in terms of marketing and funding.Tip 4: Planning FinancesOpening a small business doesn’t have to involve a lot of money, but it will involve some investment.There are a number of methods you can fund your small business:• With Small business grants
• By Financing
• With Small business loans
• Or Angel investorsYou can also attempt to get your business off the ground by bootstrapping, using as little capital as necessary to start your business.Tip 5: Business StructureYour small business can be an individual ownership, a partnership, a limited liability company (LLC) or a corporation. The business structure you might choose will impact in many factors from your business name, to liability, and how you file your taxes.You can choose an initial business structure, and with time re-evaluate and change your structure as your business grows and needs to be changed.Tip 6: The Business NameThe name you choose plays a role in almost every aspect of your business, so you want it to be a good one. Make sure you think through all of the possible consequences as you explore your options and select your business name.Once you have selected a name, there is the need to check if it’s trademarked, currently in use and if stills free you will need to register it. A individual proprietor must register their business name with either their state or county clerk. Corporations, LLC, or limited corporations usually register their business name when the creation paperwork is filed.These days you need to have a website, so please don’t forget to register your domain name once you have selected your business name. The best domains and more valuable online are the ones ending with .com.Tip 7: Licenses and PermitsThere are a range of small business licenses and permits that may apply to your situation, depending on the type of business you are starting and where you are placed. You will need to inquiry what licenses and permits apply to your business during the initial process.Tip 8: The Business LocationSetting up your place to work is essential for the operation of your business, whether you will have a home office, a shared or private office space, or a retail location. You will need to reflect about your place, equipment, and overall setup, and make sure your business place works for the kind of business you will be doing.Tip 9: Accounting SystemOne of the most essential systems for a small business is an accounting system. Your accounting system is essential in order to build and manage your budget, set your charges, conduct business with others, and file your taxes. You can set up your accounting system by your own, or hire an accountant to take away some of the work.Tip 10: Promote Your Small BusinessAs soon your business is up and running, you need to start attracting customers. You’ll want to initiate with the essentials by writing a single selling offer and building a marketing plan. Explore as many small business marketing ideas as you can so you to choose how to promote your business most successfully. Completed these business start-up actions, you will have all of the most important small business bases protected, and be prepared for small business success.15 Business Ideas to Generate Extra IncomeIf you want or need to start a side job because you still need to wait a little bit longer to start your own business, here are 15 suggestions for you.1. Make money BloggingIf you enjoy writing, find a theme you’re passionate about and start a blog dedicated to covering that theme and anything else interesting you enjoy to talk about. All you need is a laptop, some time, and inspiration to consistently write. It can start as a hobby and turn into a business over time. Creating a blog is free, but if you want to look professional it can cost less than $ 12 per month.2. Buying or selling on eBayThanks to internet there are more opportunities to make money than ever to buy and resell products for extra money. There are lots of people buy at a discount and resell them on eBay for profit.3. Freelance writingIf you’re great with words, you might be capable to find some work as an online freelancer. A variety of publications need online content in the form of product, stories, service descriptions, and reports, and if you have the talent and ability, you could easily be the one to create them. Luckily, all you need is a computer and Internet connection to get started. You can start here freelancer.com4. Social media expertNow a day almost everyone uses Facebook, Twitter, and Pinterest, but did you know that many companies are willing to compensate people to support them managing their social media accounts and sometimes you can do it part-time from home. If this appeals you, to find social media jobs you can start by writing companies with a social media presence and visiting sites like Elance.com for opportunities.5. Proofreading and editingDo you have strong English skills and outstanding grammar? You may have chances to work as a proof-reader from home. Marketing for this can be hard; seek out those who might actually be able to use your services and advertise directly to them.6. Virtual assistantMany companies and individual professionals like having someone who can check and answer their email, organize task lists for them, someone who can update their calendars, and perform other administrative tasks, with minimal communication. The best of being a virtual assistant is that you can offer this service from home with a good Internet connection.7. Website designIf you know a little bit about web design you can approach small businesses in your community, as they could use a very basic web presence to tell others about their business. These businesses usually don’t have a large budget for websites and create a great yet simple website is for you, get a bunch of clients from your local community, create sites for them, and maintains them for a small fee. You can easily get enough businesses to have a nice side business of your own with a low investment.8. Affiliate marketingCertain types of online businesses will pay you to promote their products and encourage sales. If you’re interested in learning more, check out affiliate marketing programs such as Click-bank, Commission Junction, and these websites are trustworthy and you can earn money by posting their products in your blog, website or Facebook. The secret of online business is all knowing targeting the right public and marketing efficiently. It can be overwhelming with all the information available online as more than 50% of the information is just a waste of time.9. Become a business or life coachIf you are a good speaker and passionate about the business world and able to inspire and encourage others in a unique way, you could marketing your services as a business or even a life coach. Take your passion and expertise to the next level giving advice and suggest actionable steps people can take to progress their professional and private lives.10. Start a resume writing serviceIf you’re excellent at writing remarkable resumes that in the end result in people getting the job, contemplate advertising those services. Most of your work will spin around writing, editing, designing, and proofreading, so you will only need few supplies outside of your computer and basic software to get started.11. App DeveloperWeb app development is the creation of application programs that reside on remote servers and are delivered to the user’s device over the Internet. Now a day you can do apps with software’s you don’t really need to be a weirdo to do it, you can be an app developer for Facebook for instance and of course you can do it part-time and home based.12. Business ConsultantIf you are high organized and skilled being a good problem solver this job is for you. Companies bring Business Consultant to identify their problems, provide solutions and optimize companies. The only investments are your skills.13. Data Entry ServiceMany companies and online businesses require some type of manual information tracking, creating a vast amount of data entry work. Although there are many work-at-home scams related with data entry work, there are a lot of genuine chances available for genuine data entry businesses. If you are an excellent typist with an eye for detail, a data entry business is a great idea for you.14. Freelance WriterIf you have the skill to write and inform people in a certain area, you can write small books or guides and sell them online, the biggest books platform is Amazon.com, where you can display your books for free and when they are sold, you will receive a percentage from the selling. Payments are made every month depending on your sales. Investment is only your time to write and imagination.15. Internet ResearcherThe Internet provides a vast amount of information. If you can quickly and efficiently navigate through that wealth of information, and essentially find a needle in a haystack, you can create a very successful business as an Internet researcher. Search for this kind of job online or about a company which is looking for this of service.I give you only a glimpse what you could do, and these are just a few ideas, but many ideas were left behind.First of all I advise you to think what you like to do as a hobby or in your free time, why don’t you make profit from what you are doing already?You have the world as your disposal, but for a business to work out the first thing from all things is, it doesn’t matter what you intent to do, but you have to love it. If you love what you do it doesn’t feel like a job, you will be doing it with joy and this way you will be successful.There are some side business opportunities that have grown more common in the past few years. And thanks to internet you have much more opportunities, ideas and help to develop your business.

Princess parties are becoming increasingly popular choices for little girls, in no small part due to the success of animated films such as Frozen which have resulted in major cult followings. Just as boys love pirates and superheroes, many a little girl loves to dream about growing up to be a princess, and hiring princess birthday party entertainers can be one way to make that wish come true.It is critical, however, to make sure that you take the time to select the right entertainer for your party, in order to ensure the maximum of fun is had by all and that the minimum of parental and family stress is experienced when hosting a large group of excited children! With that said, here are a few tips on finding the right princess host for a birthday celebration.First of all, it is worth remembering that experience is important when looking for princess birthday party entertainers for your event. Being able to handle a group of children is definitely not a skill that everyone has, so an entertainer that is practiced at this can generally yield much better results.When browsing the internet or a local directory for a suitable entertainment provider for your birthday party, remember to do your research into just how many parties they have hosted so far, and how successfully they feel they can deal with a large number of hyperactive kids.You may also wish to ask for testimonials if they are not already readily available on the website or in the brochure of the entertainment provider, as this can give you valuable insight on how successful the princess birthday party entertainers have actually been with real groups of children at a party.In addition to experience, remember that the most successful entertainers – whether princesses, pirates, wizards, superheroes or other characters – will have a background in performance, be it dancing, singing or acting. A bubbly and outgoing personality along with the ability to perform is essential for keeping children engaged.Whereas you can’t be trained in being a princess, you can be trained on how to perform well as one, so look for entertainers that are not shy in putting on a show, and can fulfil any dancing and singing requirements that may be expected in their role.Next, check that the quality of the costumes and the props is of high enough standard to ‘wow’ the children at the princess birthday party. This is because to put on a believable show, everything should look as magical as possible, and truly resemble what children have seen in their favourite animated films, books and comics.Ask the entertainment provider that you are thinking of hiring what kind of costumes they have available along with the props they provide for the children to enjoy. They may also supply items such as party bags, glitter tattoos, face painting, fairy dust and more, so be sure to ask what is included in each package.Finally, for any boys that have been invited to the party, see if your princess birthday party entertainers of choice can also send along a male character to entertain those who are not so enchanted by princesses! Pirates and superheroes work well with boys that are guests at a party, although many party entertainment providers can offer any character of your choice.When selecting an entertainer for your child’s princess-themed birthday party celebrations, be sure to check the experience of your host, as well as their performance background, as both these factors can have a huge impact on the success of your party.Along with this, the best companies will ensure that you only receive performers wearing the best costumes and using fantastic props, ensuring that each and every child is utterly enchanted and has as much fun as possible.

It is most generally acknowledged that the person’s early years such as the twenties is the best time to start investing. After all, you have all of life ahead to invest money which is why so many books on investment – most actually – are geared towards the twenties. Fewer are towards the thirties, and even fewer towards the forties and retirement. This may be partly why trust deed investing is so appealing. In today’s low-return low-interest-rate environment, trust deed investing is one of the few investment options that can help you substantially increase the amount of your monthly income. And little expense is involved. (Although risk is another matter).What is trust deed investment?Trust deeds are like a private real estate loan. If you’re a real estate entrepreneur (for instance) who wants to snap a fast loan to rehab a piece of property in order to sell at a profit, trust deed investors may be your best choice. They’d give you the loan in a blink’s eye far faster than the bank where it takes drawn out negotiations and filing of hefty tomes until you get that loan. (If at all). The average amount of time is 60 days. Some entrepreneurs cannot wait that long. They need to snap that deal and that’s where the trust deed investor comes in handy. He forks over your required funds within that same week, sometimes that same day at 1/3rd of the paperwork and nil of the stress. The downside is that the borrower pays a much higher rate than he might for a mortgage, typically 8% to 12% (since the investor is taking more of a risk).How does it work?The process is such that the buyer works through a third-party loan originator who underwrites and facilitates the loan for one year. Schedules can be restructured, but generally the borrower makes interest-only payments each month and a balloon payment of the principal once the loan reaches its maturity.So let’s say you’re the investor and you fund 250,000 at 10% APR, you’ll either receive 12 interest payments of $2,083 each, totaling $25,000, and at the end of the year, get back your $250,000. Or, in the worst case scenario, you pocket the defaulting borrower’s land.Other things you’ll want to know…There’s no set minimum for investing in a single trust deed. They can be fractionalized – that is, divided into several portions – but loan originators generally prefer to deal with one investor per loan.Finding trust deeds to invest in can be difficult. Your best bet may be to find an experienced broker or advisor with a history of success. These have likely established relationships with originators and you can work through them. If you don’t want to hunt these deals down, you might invest in a trust deed fund run by a professional manager. These funds currently pay between 8% and 11% per year and have minimum investment amounts that start around $50,000.To acquire credibility, you may want to consider running for SEC licensing.Pluses of investing in trust deedsThe pluses are particularly topical now with the Fed hiking its interest rates and maybe hiking them still higher. Trust deed investments protect you from the shenanigans for rising rates because they’re held to maturity and have short durations. You can also use any sort of cash to invest. You automatically have the right to foreclose on any property when the borrower has defaulted on the loan. Trust deed investing can open the door to other investment opportunities. It also offers a return on investment that comes in at higher than average; expect a typical return of 9 to 14 percent. And, if managed well, this type of investing is secure. This is because it has a guaranteed yield.Minuses of investing in trust deedsThe obvious minus is the very likely possibility of your investment defaulting, namely the borrower not paying you back. This happens to approximately 85 % of private money lenders at some time in their lives, some more than others. Redfin, a residential real estate company that provides web-based real estate database and brokerage services, predicts that it is going to happen to many more this coming year when housing prices are going to lurch beyond restraintManaging risk…How can you prevent losing your money? Experts strongly advise lenders to research client’s credit history and trustworthiness. They also recommend that you research the value of the client’s property and the extraneous market environment to the point that you physically investigate the building yourself. If you’re not up to this, consider hiring an advisor with experience in this market. Before you invest, analyze a fund’s portfolio and the loan loss reserves. As with individual trust deeds, you may want to have a professional do this.In short…NerdWallet, one of the leading advisory websites on investments has this to say: If you exercise due caution, trust deed investments can be a great income generator at a time when investments that produce good returns are few and far between.You may want to consider it.

National health care is a hot issue all over the world at the moments, but in no country more so than in the United States. As health care is not provided free as a rule, there are major debates regarding affordability and value for money. Fewer and fewer people every year have insurance cover should anything happen to them and as a result society is beginning to deteriorate. Very few people would be able to afford expensive health care and thus fewer people are spending on it and prices rise to recoup lost costs and profits. The medical services suffer as a result.Companies used to provide healthcare as standard in every benefits package, but fewer are now offering it. Instead, they are finding ways around it, like using agency applicants rather than taking on individuals to fill job roles independently. Agency fees are generally lower than those charged by insurance companies to ensure that employees are sufficiently covered. However, as hazards in the workplace increase, the nation’s health is beginning to suffer and calls for a national health care system are growing in momentum and volume. A national health care system has already been implemented in the UK and has proved successful so there is a good model to base a US service on.Health costs in the USA are higher than anywhere else in the world at the moment, which does price it out of range for the average person on the street. However, as other national health care systems have proved, health care that is readily available as well as affordable can improve the economy and improve the nation’s health on the whole!Affording National Health CareIt is not a question of whether individuals could afford national health care because, by its nature, it is whether the government can. There are a number of ways that it could be funded. In most cases, the cost is actually funded via taxes. Nobody pays for individual care but there is a flat rate of tax added on to a bill at the end of the year. It could actually be taken straight from an individual’s pay packet every month so that it is not as noticeable for an individual.If it is deemed desirable to keep health insurance as it is now then it may be possible to offer a flat rate for individuals looking to take out the insurance for a national health care system, with the government subsidising it. This would make it more affordable and health care more widely available without adding a tax. However, what would happen if some individuals did not have national health care insurance? Would they be refused treatment? As a result of this question, there are a number of arguments that pick at the flaws. There is also nothing to say that the overall costs can be lowered.National health care does work if it is implemented correctly and it can dramatically improve the nation’s health as a whole, but there may be problems with initial implementation. As long as health care is made available for all at affordable rates, anything is worth a try!

Almost half of the nearly 5 trillion dollars in medical and health care related activities can be accounted for in the US. It is obvious that our country has well trained professionals, outstanding technology and a vast array of medication designed to address health concerns. Yet, why is medical care so costly and problematic for so many individuals to receive?The Growth of Medical CareFor most of the worlds more developed countries the medical field is one of their largest industries. If you count the money generated by medication sales, diagnostics, nursing homes, hospitals, physicians, and other ancillary activities it is quite easy to see why the medical industry accounts for 10-20% of a country’s gross production.In the US alone there are nearly 800,000 medical doctors, more than 5000 hospitals and millions of health care workers. One of every dozen US citizens works in health care now and this number is expected to grow. Still there are not enough workers and facilities to handle the 20 million outpatients that are currently being seen every day. This staggering amount of outpatient visits does not include the average daily count of 4 -5 million hospitalized patients.The vast, complex health care industry in the United States is one that attracts people from around the globe. Switzerland and Germany both have large medical industries, but these countries run their health care differently from the US. Could it be possible that our nation’s health care will soon be undergoing a radical type of change?Answers are Difficult to FindIs the answer to the current health care dilemma as simple as nationalizing health care for all? Will this possibility only make the situation worse? How will the medical resources be allocated among the various segments of our society? These are only a few of the questions that are waiting to be answered.Controversial TopicToday medical health has become a controversial subject among many groups of citizens. There is talk of overhauling the medical system as we now know it. We are also hearing predictions that the government will try to restructure the nation’s health care system. Although much of this rhetoric has been publicized for a number of years it seems that people are becoming more polarized by the possible changes that are now constantly making headlines.The Senior Citizens Have their own ConcernsThe elderly population in the US is keeping a close eye on what is being proposed because health care and medication issues are of great concern to them. Medical and insurance coverage for people 65 and older have undergone many changes since the 1980s. Most senior citizens are very vocal about their displeasure with the way Medicare is addressing the problems, and they are also worried about what the future might hold. The costs of health care and medication needs are extremely high for senior citizens as a whole. Every year they are fearful of having their benefits cut even further, and now they have new worries regarding medical care.Groups at RiskIt has been just a few short weeks since Governor Sara Palin galvanized many citizens with her predictions and comments about “death panels” and nationalized health care. While there were many people who rallied around her statements, the mere possibility of such radical notions began sending shock waves through the nation. This was particularly unnerving to a large percentage of our elderly population. It was also causing concern among advocates for the poor and disabled. Even parents and caretakers of people with physical and mental challenges were becoming alarmed, and feeling threatened.Future Allocation of Health Care Resources?Could it be possible that Medical professionals would possibly agree to form commissions that would allocate health care resources to those they deemed most deserving? This thought was both frightening and “Orwellian” in prospect. A careful review showed that there was no written documentation that actually stated such possibilities, but this did not alleviate the fear and worry of many ordinary citizens. Just the idea that access to hospitalization or medication needs might one day be restricted was enough to generate small scale panic in many communities across the nation.Problems, Problems, ProblemsMedical concerns, health care and affordable medication plans are major sources of worry for everyone today. Insurance coverage is very expensive. There is a growing trend among companies to provide less employee and family benefits in order to cut costs. In some cases this is making it difficult for employees to participate in the insurance plans being offered by their employers. However a growing number of families are too cash strapped to afford health insurance premiums on their own. This is creating a “Catch 22″ type of environment with people unable to afford the cost of becoming sick as well as the cost of being insured.The Answer is CooperationIt is hard to know where the main problems are within the health industry. Some people want to find fault with the high paid physicians and medical specialists and others point the finger of blame at hospitals that seem to be pulling in billions of dollars annually, yet are constantly complaining having too little money. Malpractice lawyers, government regulations and insurance companies have also played a part in today’s health care woes. The answer is not going to be easy to find, and every group associated with the medical industry will need to step up to the plate and help out.

#EANF#

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
Advertisement

Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.